Buchenwald Concentration Camp seems like an appropriate place to confront a hatred that almost brought the world to its knees and certainly brought the Jews of Europe to theirs knees to the tune of the elimination 2/3 of Europe’s Jewish population. The exact same hatred that infests Facebook by way of Holocaust Denial Groups. There is no difference at all. Just ask President Barack Obama. He might as well have been speaking directly to Facebook CEO Mark Zuckerberg when he addressed the issue today while visiting the site. He stated:
“To this day there are those who insist that the Holocaust never happened, a denial of fact and truth that is baseless and ignorant and hateful,”
Buchenwald “teaches us that we must be ever-vigilant about the spread of evil in our own time, that we must reject the false comfort that others’ suffering is not our problem, and commit ourselves to resisting those who would subjugate others to serve their own interests.
“Ever Vigilant Against Hatred” A theme that seems to be lost on Facebook CEO Mark Zuckerberg as he continues to resist removing all Facebook Groups whose purpose is to deny the Holocaust.
“Ever Vigilant Against Hatred” A concept that is not lost on major online sites such as eBay who confront hatred head on by banning the buying and selling of merchandise that promotes such beliefs.
“Every Vigilant Against Hatred” A concept of social corporate responsibility for social networking. Especially when access to such networking is unrestricted to the masses.
What if President Obama had made these statements directly to Facebook CEO Mark Zuckerberg over lunch? What would his response be? Would it be,
“I’m sorry Mr. President but our goal at Facebook is to encourage the discussion of all views, even unpopular views, even ones founded in the hatred of Jews and other minority ,ethnic and religious groups. It is not our job to be ever vigilant against evil”
Where you listening Mark? Do you get it? Who else do we to speak out to convince you that Holocaust Denial is hate? To convince you that even social networks have a corporate responsbility to be ever vigilant against such hatred. To convince you that there is such a thing as “socially conscious branding” A branding beyond the negative cost of the extra employees and infrastructure needed if any, to deal with what you may perceive as a “slippery slope” of requests to remove other groups and the need to police those groups. You took on that responbility a long time ago when you started Facebook. Spend a little more to be ever vigilant. Create a socially conscious brand. A positive branding for the future of Facebook.